STRATEGIC MANAGEMENT

Strategic management encompasses an integrated, future-oriented managerial perspective that is:

  • Outwardly focused
  • Forward thinking
  • Performance-based


PSRM helps firms achieve their performance objectives by:

  • Scanning the operating environments
  • Evaluating organization structures and resources
  • Identifying long-range targets
  • Developing strategy
  • Implementing strategy that best suit the external and internal environment
  • Prioritize and plan actions
  • Monitor, evaluate and make the required adjustments